Content Strategy & Social Media
The internet is filling up with content nobody wrote for people nobody pictured. Standing out is suddenly simple: sound like an actual human. I spent years in newsrooms learning what makes people stop scrolling. Now I do it for brands—with any tool that earns its keep, AI included. The difference is the standard: nothing ships unless it's clear, true, and worth your audience's time.
Cut through the noise. Get to what actually matters. Most strategies fail because people are solving the wrong problem.
Your audience is checking dozens of apps daily—Instagram, Threads, TikTok, Facebook, LinkedIn. I know how each one works and where your story fits.
Everyone's shouting. You need to say something worth hearing. Different beats louder every time.
Platform management that's grounded in how people actually behave online—not how we wish they did. Works the same whether "the brand" is a company or just you.
Writing, video, visuals. Whatever format makes sense for the message. No templates. No one-size-fits-all.
I'll tell you what's working and what isn't. Even if it's something you've always done. Especially then.
Data tells you what happened. I tell you why it happened—and what to do about it.
From concept to launch. Built for the real constraints—budgets, timelines, approvals, politics. (Yes, I know what an org chart is and why it matters.)
Built the publishing engine for Oklahoma's leading technical university on one thesis: real people beat branded graphics. The proof — an instructor's story, told straight, out-engaged every polished campaign asset, and a guerrilla "Pizza Bread" campaign claimed four of the top five video slots. Six months of receipts:
Founding member of the station's digital content team. Published daily across FOX23.com and social — written to broadcast accuracy standards, produced start to finish, and measured obsessively. The analytics habits I built there still shape how I judge every piece of content.
Film podcast that secured a media partnership with Tulsa's Circle Cinema for the premiere of Breakup Season, including an exclusive talent interview used in the theater's promotional campaign. Yes, it's a side project. It's also eight years of proof that I ship on schedule.
Chronically online in a way that's somehow useful. If you're looking for someone who improves the work by improving the thinking—and occasionally makes you laugh in Zoom meetings—let's talk. Businesses, organizations, and individual humans all welcome.
Prefer email? joshg77@gmail.com